From basic digital ad insertion to next-generation, targeted advertising solutions, RGB Networks is driving a revolution in television advertising.


    RGB's high density, multi-function Broadcast Network Processor (BNP) is the industry's most advanced platform for digital ad insertion, delivering the processing power and scalability to meet the demands of today's rapidly changing advertising environment.

    The BNP is fully compliant with SCTE 30 and SCTE 35 standards and is interoperable with the leading digital program insertion (DPI) ad servers. The BNP can also perform SCTE 30-to-SCTE 35 conversion to support digital ad insertion at the regional hub. Well suited for a variety of applications, the BNP is an ideal solution for DPI systems centrally located at the headend facility, as well as for those systems migrating to distributed DPI systems. It also performs extremely well in zoned, micro-zoned and targeted ad insertion applications.

    Digital Overlays

    In addition to spot ad splicing, operators can use digital overlays to insert local advertising promotions within national broadcast programs and commercials. National advertisers and network operators can take advantage of static graphics and text to promote different products in different cities, neighborhoods or other defined ad zones. Digital overlays can also be used to prompt viewers of linear, broadcast programming to initiate on-demand interactive sessions for specific product information.

    Types of Digital Overlays

    With support for the SCTE's new 130 (DVS 629) standard, the BNP can directly enable a mixture of real-time ad management services, such as those required for ad splicing and digital overlay insertion. SCTE 130 has been designed from the start to support the potential to unify content scheduling and management across linear, on-demand and interactive sessions.

    Digital overlays offer much promise to operators as they seek to serve their subscribers better, generate more advertising and step beyond the traditional 30-second spot ad commercial.

    Using Digital Overlays for Targeted Advertising

    Enhancing Local Advertising with Graphic and Text Overlays

    RGB Resources:

    What people are saying:

    “RGB envisions cable and telco-delivered television evolving into a truly personalized service, enjoyed by viewers anytime and anywhere. As the industry moves away from analog ‘one size fits all’ content delivery, RGB intends to play a key role in its transformation.”

    • Ramin Farassat,
    • Vice President of Product Marketing,
    • RGB Networks

    Digital Ad Insertion Partners: